About Us

We’re Mark and Klara Berryman — a husband-and-wife team, parents of six, and the founders of this family-run business built on a lifelong love for the outdoors.

Living in the heart of Sweden means we experience every season to its fullest — from biting winter winds to long summer days on the water. Those extremes have shaped who we are and how we approach everything we do. We believe that time spent outside is invaluable, and having the right gear can make all the difference.

Mark has been fly fishing since the age of seven and has dreamed of owning a tackle shop for as long as he can remember. His passion for fly fishing runs deep, and he’s been devoted to Loop tackle for over a decade. What began as a childhood hobby grew into a lifelong pursuit — and ultimately into this business. Mark brings decades of hands-on experience, product knowledge, and genuine enthusiasm to every recommendation we make.

Klara is a true nature lover — a horse owner, outdoorswoman, angler, and dedicated mother. With a background in running preschools, she understands better than anyone the importance of preparation, comfort, and quality equipment when spending time outside, especially with children. Her practical perspective ensures we focus not only on performance, but also on reliability and real-world usability.

Together, we’ve built this business around family values, personal experience, and a deep respect for nature. We carefully select products we truly believe in — gear we use ourselves and trust in tough conditions.

Whether you’re new to fly fishing or a seasoned angler, our goal is simple: to help you enjoy more time outdoors, better prepared and more connected to the places that matter most.

Thank you for being part of our journey.

Mark & Klara Berryman